After spending the week in San Francisco, Simon Andrews, founder of Addictive!, takes a look at the differences in technology and ways of thinking between the US’s West Coast and the UK, and says that we should really import more Big Picture thinking over here.
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Newsline has collected the very best expert analysis on the latest Consumer ABC figures – including views from MediaCom, Carat UK, ZenithOptimedia, Starcom MediaVest, Initiative and Manning Gottlieb OMD.
Today’s ABC release, for the January to June 2013 period, charts the continuing downward trend for the consumer magazine print market, with just a few exceptions.
22 of the 27 titles record declines across the period as free title John Lewis Edition remains at the top of the Women’s Lifestyle sector, despite a small period-on-period decline of -1.7%.
Zoo and Nuts hit hard in the Men’s Lifestyle sector, as Free titles Shortlist and Sport remain top dogs.
All of the titles in the Women’s Weeklies sector were down year on year, with the highest recorded period growth coming from People’s Friend at just 1.3%.
The Home Interest sector fared slightly better than the Jul-Dec 2012 figures, down just -1.7% year on year (YoY) and -0.8% period on period (PoP).
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2013 ABC period.Please note: figures are based on total average circulation per publisher, and year on year percentage increases and decreases.Read on for a selection of the winners and losers…Bauer… Continue reading ABC Consumer Jan-June 2013: By Publisher