Ofcom has asked the UK’s advertising regulators to review the rules that limit children from being exposed to alcohol advertising on TV, following research which shows that children saw an average of three alcohol adverts per week in 2011.
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After acquiring the Zurich-based company in May 2011, Sky has announced that it intends to close down the streaming and download service next month.
BT’s TV offering is now comparable with Sky’s – and certainly better value for money – says the Bank of America Merrill Lynch as it forecasts Sky will lose around 300,000 satellite customers each year.
TV ad targeting will enable marketers to engage directly with people on Twitter that have been exposed to their adverts on TV, though is currently only available for the US market.
The BBC has today announced that its DMI project will come to an end after admitting that the project has wasted licence fee payers’ money and generated little or no assets.
For the second evening in a row, viewers were spoiled with another serving of post-feminist flag waving with Scott & Bailey (ITV, 9pm) as, for once, personal issues were put on the back burner in favour of some solid police work.
The new app for iOS devices will include an auto-tagging feature that helps to recognise and engage with surrounding media, including music, television programmes, and TV advertisements.
This week Simon Andrews looks at why CMOs are being told to fundamentally change their marketing operating models, the argument that we don’t want Big Data – we want clever data, and the impact Yahoo’s Tumblr purchase will have on ads.
Theguardian.com will combine all of the Guardian’s digital editions into one core web destination, involving the transition of millions of URLs and including around 15 years of archived content.
Viewers with internet connected Freeview boxes to access a live stream of music channels Kiss, Kerrang! And Magic via the 4Music channel.