Data from an analysis of more than 9,500 campaigns and 13.5 billion impressions during 2012 show that Brits are much more receptive to interactive pre-rolls – with experts suggesting UK ads are simply more creative and engaging than outside the UK.
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Some consumers are still resisting engagement with the Internet with respondents to Ofcom’s survey citing privacy and security issues and a major barrier.
In a recent survey carried out by QuickPlay Media, over half of respondents selected live TV as their viewing preference over video on-demand – with three quarters admitting to only watching live TV on a smartphone.
What people are interested in is content – not device – and advertisers want to reach those consumers regardless of the screen they use. It’s welcome news then that the new Nielsen Online Campaign Ratings provide advertisers with the window they need to finally optimise their spend at an impression level – and make sure that video messages are aligned and efficiently targeted. By Videology’s Rhys McLachlan.
Telefónica’s global director of advertising, Shaun Gregory, argues that as advertising technology starts to ramp up, every form of media will be brought kicking and screaming into the new world. But for the outdoor and mobile environments, where a promising new partnership is blossoming, we need to ensure that the ‘natural marriage’ is not just one of convenience…
The latest Connected Intelligence report from the NPD Group predicts that by 2015 there will be an estimated 119 million connected devices delivering broadband Internet to TVs in US homes – with games consoles remaining the primary delivery device.
BSkyB is set to issue broadband price cuts in response to BT’s recent sports offering – with a statement from BSkyB likely to be issued early this week.
A new handset-based service by Digitonic will allow high-street retail chains to send information and offers to customers as they pass shops via geolocation technology.
The latest ABC figures for May show small circulation gains for the London Free Press, while the majority of the titles in the daily and Sunday markets experienced declines.
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, looks at the growing battle between Google and Amazon as they go head to head – despite such different business models – in both advertising and delivery.