A new study by CSG shows that despite prejudices, consumers are just as willing to use Pay TV operators when purchasing digital content as they are OTT providers.
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We are headed towards a digital future with just three media – video, text and audio – delivered across screens of varying sizes, yet ‘TV’ and ‘radio’ still have very strong connotations. So how should we change our definitions in a connected world? Richard Marks of Research the Media investigates…
Newsline recently spoke with Tom Barnett, MD of real time advertising start-up Switch Concepts and asked how the RTB process is evolving, the impact new technology is having on the sector and what challenges online video and mobile advertising face.
From publishing to advertising, a new report from PricewaterhouseCoopers shows there is cause to be optimistic about the UK’s media sector – and even the decline of magazines and newspapers is expected to ease off between now and 2017. Raymond Snoddy takes a look at the figures and notes that confidence begets confidence – and in the end becomes self-fulfilling…
Channel 4 is set to be the first UK broadcaster to launch a dedicated iPad app for its live television programming, in a bid to get closer to its audience.
Amazon Prime Instant Video and Viacom have announced a video licensing deal that will see Amazon add thousands of episodes from Nickelodeon, Nick Jr., MTV and COMEDY CENTRAL—including a collection of unique subscription TV shows.
BBC Three’s latest groundbreaking use of the televisual medium came in the form of cringe-soaked documentary The Call Centre (9pm).
While Netflix’s recent foray into original programming has generated at lot of positive PR, the business case for them to effectively become a studio has yet to be made, argues Shaun Austin, Director at YouGov Media. Netflix – and others – would be better off spending money investing in getting TV series into their catalogues sooner and providing customers with the current content they want to see. Until then, that remains with TV.
The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.
The UK’s online population witnessed a slight decrease in April, down by just over half a million users month on month.