Simon Stanforth, group research director at Starcom MediaVest, takes a look at why advertisers can benefit from our positive engagement with online video – which is at a significantly higher level than with linear TV, VOD and recorded television.
Showing 14991-15000 of 62,631
More Uk articles
Music analysis and internet radio company Pandora has announced the launch of a HTML5-based television service for Xbox 360 and PS3, expected to roll out across TVs and set-top boxes in the near future.
The growth of mobile has been monumental and for many people has become the main route to the Internet rather than the desktop PC, writes Chris Forrester, Commercial Director at Primesight. And with the continual rise of mobility we are starting to see how Twitter and out of home advertising could come together as perfect bedfellows…
It has been speculated that ‘iRadio’ will feature audio and banner ads sold through Apple’s iAd mobile network – operating much like an online radio station – putting it in direct competition with existing services such as Spotify and Pandora.
A new study conducted by Rovi and Decipher has revealed that consumers exposed to ads that use the full capabilities of connected TVs experience higher brand favourability, awareness and purchase intent – with American Airlines achieving an increase in brand favourability of 254% in a new campaign.
As part of the deal WPP companies from a variety of disciplines will increasingly leverage Twitter data across a number of initiatives to deliver “more effective campaigns, enhanced targeting and more real-time insight to clients.”
Despite all the media attention given to internet, technology and mobile brands, the top 100 overall shows Generation Y remain most fond of traditional food, drink and retail brands, according to a new survey.
Last night saw the latest series of overblown Lord Sugar PR piece, The Apprentice (BBC One, 9pm), showing no signs of slowing down.
The BBC has ranked been ranked more popular than all other media and entertainment brands amongst 16-34 year olds, according to a new report from wOOt! Media.
A study carried out by The NPD group has revealed that Netflix accounted for 89% of all television streams in the US in Q1 2013, however despite its huge popularity, the consumption of other subscription VOD services is increasing.