EE has added 4G to 12 more towns across the country as the rapid pace of the 4G roll out continues, now covering 74 UK towns and cities.
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P&G, the world’s largest consumer packaged goods company, is to start optimising its digital branding campaigns with new eye-tracking technology after it was revealed that one third of all viewable impressions are never seen.
BBC iPlayer requests were down in April, however tablet and smartphone requests remained, accounting for 30% of all requests in April.
Tablet penetration is rising at a much greater rate than that of laptops and smartphones, peaking at the end of 2012 as a result of the “tablet Christmas”, according to a new YouGov report.
Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.
Yesterday’s premium top shelf content kicked off with Emmerdale at 7pm on ITV and garnered an impressive audience of 6.2 million viewers.
Online display advertising has failed and in its wake comes Native Advertising – a term we’ll all be using by 2014, we’re assured. But there is much confusion outside of the US about what it even means, never mind having the know-how to pitch its use to a client. Never fear, because Greg Grimmer has a simpler explanation for what he says is the Next Big Thing.
This year’s festival was about far more than the films – it was about the stars, the parties, the fashion and some real-life drama through an audacious jewellery heist. And while this helped Chopard take the headlines, the ubiquitous presence of brands at the festival reflects the increasingly close relationship between advertising and film, says DCM’s Simon Rees.
Ahead of News Corp’s split from Fox Group next month, Rupert Murdoch has spoken of his “spectacular” mistakes of the past whilst outlining his goals and aspirations for the future of his new business venture.
As Twitter announces a new TV advertising platform and Facebook comes under fire for driving users away with ‘irritating’ marketing strategies, what does the future hold for the social media giants? Raymond Snoddy investigates, and warns that social media networks have to be very smart and careful if they are not to put at risk what has been achieved…