Monday’s prime time slot brought a deluge of social extremes, representing a wide variety of British life. And for once, last night’s ratings proved to be just as fragmented as real life.
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By 2015, it is predicted that over 380 million people across the globe will view OTT content via a connected device, with the TV industry expected to benefit significantly from OTT.
ITV has announced that it has entered an exclusive fixed term partnership with Samsung to offer the new and improved ITV Player app on Android devices.
Last week’s MediaTel and Primesight event saw a number of senior media executives meet to discuss the merging of out-of-home and mobile – and explain the opportunities and challenges. Hear what panellists had to say in our exclusive online video.
From 1 August the Sun is to introduce a £2 per week charge, giving users access to Premier League football highlights.
A new neuroscience study launched by Ocean Outdoor captures second by second brain activity and finds that large format digital out-of-home advertising drives ‘strong’ emotional responses that are linked to purchase intent.
In place of the usual Sunday evening fare (child killers, dusty detectives, gray tinged anti-nostalgia etc) was a flurry of snapping cameras and giant white smiles as the British Academy Television Awards (BBC One, 9pm) kicked off from London’s Royal Festival Hall.
In the wake of ‘soda taxes’ – in which governments are seeking to address the huge rise in global obesity – the implications for the likes of Coke are huge – which is why it has launched a new charm offensive. But Coke’s latest campaign is yuck; pure corporate hokum says Dominic Mills, and the idea of it sponsoring a government health campaign is just as ridiculous.
The former managing partner of MediaTel Group will support the launch of newly won London Live in his new role at ES Media, starting with immediate effect.
Starcom MediaVest’s Steve Smith takes a look at the union between out-of-home and mobile and explains why it’s so important that brands optimise their mobile platforms.