Britain is not staying tough; it’s getting tougher according to a ground-breaking and far reaching new study into the lives of ordinary Britons – and the implications for brands are huge as they learn to engage in new ways during a period of great change and flux.
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In the second part of our series examining the findings of a ground-breaking study from The Future Laboratory, News International’s Abba Newbery investigates ‘Authoritative News’ and the ways that newsbrands can present confident leadership and a strong point of view for their audience to align with
Despite significant declines recorded in March, all digital news platforms experienced good growth in April, except for the Independent.co.uk, which saw a -7.4% decline to just over one million daily users.
Swapping flat pack IKEA knock offs for cow pat caked wellies, Wednesday night saw Lord Sugar’s motley crew of bumbling hopefuls head to the countryside in the fourth episode of The Apprentice (BBC One, 9pm).
BSkyB signs £49 million fibre deal with Virgin Media Business, set to increase network capacity tenfold and improve backhaul.
A new YouGov report, published today, reveals “annoyance with social media marketing” and concerns over privacy leading some to log off social media sites.
Despite a drop in sales, Daily Mail and Mail on Sunday generate half year revenues of £287 million, as the MailOnline boosts profits to £20 million.
The BBC currently pays BSkyB £5 million a year for the satellite broadcaster to carry its TV and radio channels, and says that if this fee is not dropped, may charge BSkyB for channels such as BBC1.
Privacy law is changing and the effect on personal data – key to the relationship between brands and consumers – will be monumental, says Colin Strong, Managing Director, GfK NOP Business & Technology. So what can brands do to ensure they don’t get caught out? Ensuring data issues are not ghettoised within a business is step one…
Following the Competition Commission’s “brutal” ruling for Global Radio yesterday, Raymond Snoddy argues that there could also be severe repercussions for Local World as the OFT examines David Montgomery’s regional newspaper initiative.