ITV’s usually reliable teatime soap Emmerdale was on the receiving end of a grand slam (correct sporting terminology, right?) as the tail end of Wimbledon 2013 (BBC One, 1:45pm) managed to grab the public’s interest.
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Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare’s head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
The latest Screen Life study has revealed some key differences between watching TV live and on demand, and between different types of VOD.
The unique comedy pilots include The Cariad Show, Nick Helm’s Heavy Entertainment, Going Native and Fuzzbox and will launch later this year.
As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.
The former editor of Campaign magazine and current Newsline columnist will join the organisation to help create bespoke editorial content, while Braben are set to provide full trade press office support.
It may be the height of the dreaded summer scheduling drought but that didn’t stop the BBC from treating viewers to the return of at least one highly anticipated programme last night.
BrandPoint will offer online video the ‘same accountability as TV’ by proving that a target audience was reached, allowing for advertisers to select age and gender targets across a number of video formats.
Antony Ceravolo, chief executive and founder of ECNlive, takes a look at how the world’s oldest advertising medium is having its roots shaken by innovative new technologies – and tells us how it’s taken his business to whole new levels.
In the third instalment of News International’s Future Laboratory news trends, Abba Newbery takes a look a trend that’s already seeing heavy investment from newsbrands: Convivial News – where connections between like-minded readers has created huge new commercial and engagement opportunities.