89% of US ad execs think that TV video advertising is more effective than online, according to research from Placemedia, however small businesses are still struggling.
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The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
Sky’s new entertainment package undercuts Netflix’s monthly offering by £1 – allowing customers to watch shows whenever they like on a pay-as-you-go basis.
Any page in the print edition that has a Blippar ‘B’ logo will become interactive when used with the Blippar app, allowing readers to buy products or watch short videos.
As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…
New additional channel bolt-ons and TV offerings undercut Sky.
BBC One’s new big budget fantasy drama Atlantis got off to flying start this month as peachy-buns-german-baumschnecken helped The Great British Bake Off cook up ratings success.
As Tesco and Argos battle it out to become King of the low-budget tablets, Carphone Warehouse has announced the price-cut of its seven-inch device to under £50.
A biannual survey by Piper Jaffray reveals that Twitter has replaced the long-standing social networking giant.
A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.