The mobile advertising industry is expected to be worth £17 billion by 2017 as smartphones and other connected devices continue to impact the sector according to a new white paper from M&C Saatchi Mobile
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One of the industry highlights of the year – running for the first time as an event partner in 2013 with Ad Week Europe – the day will see 12 leading industry figures give expert insight into topics affecting the sector – with a keynote address from David Rowan, Editor of Wired UK.
For another consecutive night, murder, mayhem and ghostly malevolence ran rampant through the prime time slot as the main broadcasters offered up their entertaining and unique takes on the more horrible aspects of life.
Starcom MediaVest’s Steve Smith looks at how brand owners can engage with smartphone users outside of the home – with particular focus on the differences between city and rural life – and the impact that new image recognition technology is having on the advertising industry.
If Vodafone accepts Verizon takeover, it will be the biggest deal since the Time Warner and AOL partnership in 2001.
51% of people use smartphones as a second screen whilst watching TV, with this year’s Super Bowl seeing a huge rise in social media interaction, up 180.58% from 2012.
Early adopters from the media industry’s freelance and small business community will see a new online tool launched this week to help them build their personal brands.
Last night MediaTel hosted Media Question Time in central London, where the lively panel discussed everything from the decline of print to Tesco TV – but it was the shocking walk-out from Kelvin MacKenzie that really had everyone talking.
Nielsen studies consumers in more than 100 countries to give its customers the most complete view of trends and habits worldwide.Nielsen ExpenditureNielsen track and measure how much advertising spend there is in the UK, split by category or medium, down to brand level.Nielsen NetviewNielsen Netview is a UK-only online planning currency provided by the Nielsen… Continue reading Nielsen
Despite the fact Lord Puttnam’s amendments to the Defamation Bill are not likely to pass into law, the damage done as a result of the political gamesmanship looks like being very great indeed says Raymond Snoddy.