Sunday Times Style to undergo revamp in a bid to increase advertising opportunities.
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InSkin Media’s Steve Doyle challenges a number of assumptions – and offers some better ways of working – as he charts the evolution of online branding.
The NUJ has expressed outrage over talks between the Government and newspaper owners, accusing them of creating secret deals for a new press regulation.
Wednesday saw the launch of Food Glorious Food (ITV, 8pm), a new show inspired by creative insolvency which took the charming raw ingredients of The Great British Bake Off and forced it unwillingly through a commercial mincer.
Every marketer has their own challenges, but when it comes to digital, much of the pain is shared. Whatever the sector, whatever the brand, some issues are common to a wide range of companies. Now, after extensive research, Stuart Byrne, Head of Digital for Ebiquity UK, explains how they can be targeted and overcome.
First data will be provided by comScore ready for the March 20 publication of NRS PADD, with the change supporting the earlier decision taken by UKOM to appoint the company as its digital partner.
44 million people used their mobile to stream TV and radio content in January, almost four times the number recorded this time last year.
Results from InMobi research show that worldwide, the number of users that discover ads via smartphone apps is double the number of those that see ads on a retailer website – 54% and 27% respectively
Consumers exposed to product placement are much more likely to purchase a brand because of their knowledge about it, its likeability and its talkability says new research from Channel 4.
The latest ABC results for the July – December 2012 period have revealed that both the regional media groups and print titles are down, with few seeing any growth at all – but online is looking healthy.