Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it’s becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
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New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
Will Lord Justice Leveson accept an invitation to give evidence to the Commons Culture, Media and Sport select committee? And if he did, what burning questions would MPs ask him as the press regulation impasse lingers on? Whatever happens now, there is one big question that has just surfaced which he really should address says Raymond Snoddy
Nielsen’s Cross-Platform Campaign Ratings service is already beginning trials with brands and agencies to measure combined TV and online ad performance.
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
A brand new series from ITV managed to capture the biggest audience in last night’s 9pm slot, proving that an hour of famous people crying always translates to TV gold.
Launching next month, shows will include Russell Howard’s Good News, Dara O Briain: School of Hard Sums and Ross Noble’s Freewheeling.
A ‘critical appointment’ – director general Tony Hall said that he was excited by Moore’s ideas and vision, which have a ‘boldness’ and ‘originality’ that is what the corporation should offer.
In a statement released on Monday, the company said the rebrand follows changes of governance and personnel that have taken place “to address the problems of the recent past.”
The Xperia Z Ultra has been named the world’s slimmest smartphone with the largest HD screen, offering enhanced images through its 8 megapixel camera.