“We now know who is travelling where, how, when and at what speed. By defining the audience you will be able to use the data to plan, trade or value the medium.” By James Whitmore, Managing Director, Route.
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Monday evening saw so much excitement on offer that not everyone made it through the double bill of Coronation Street alive.
New £19 million out-of-home audience research system provides unprecedented level of detail – sampling 28,000 people and recording 19 billion GPS records.
Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.
The major transaction, expected to be completed in the early summer, will allow BT to broadcast a range of ESPN and ESPN America channels, as well as their live sports rights portfolio.
The Media Scotland account will continue to be run out of Media Vision in Edinburgh, while management of the remaining national and regional brands will be run from Carat’s office in Manchester.
Commercial terrestrial television channels have largely seen a strong performance in their network advertising revenues for the period January 2012 – 13. Only Channel 4 saw a drop in revenues from January 2012, down -17.3% – while Channel 5 was up more than 20%.
Shazam has announced that it will be launching a new app for iOS and Android devices, promising “deeper engagement and exploration” for all users.
Media Playground, one of the calender highlights of the media industry, has become a partner event with the inaugural Advertising Week Europe, as it makes its UK début.
New global research reveals serious concerns for consumers using third-party and free apps, with just a third comfortable sharing personal information.