One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.
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Mobile advertising in the UK is expected to reach almost £1 billion in 2013, up 90% from the £526 million spent last year, with digital ad spend expected to surpass £8 billion by 2017.
The integrated geo-location feature of Soundwave means that users can see popular songs playing in a chosen area – before sharing their own playlists linked to services including Spotify and Rdio .
Brands looking to shift TV money towards online video need to look for quality in three key areas: management, content and results. Get the first two steps right and the third comes naturally, but each is a vital part of the targeting equation says Dave Randall, commercial manager UK at Videology Group.
There are clear signs in the UK that today’s ‘radical’ is not much more than a ‘pop radical’ – someone only able to identify superficially with a cause rather than becoming deeply immersed in a protest movement. What does this say about Britain today, and how do brands fit into the picture? The Future Foundation’s Karen Canty investigates.
Pioneers of new advertising and commercial opportunities in the connected industry were celebrated at the inaugural Connected Consumer Awards last week – and now you can listen to what some of the judges and representatives from the winning companies had to say moments after the winners were announced.
The first full week of summer kicked off with a nostalgic nod to our Cilla as ITV saw fit to meddle in people’s personal lives and churn it into quality prime time entertainment.
Advertising spending in measured media in the United Kingdom is expected to show a 3.3% increase this year, ahead of the 2.1% advance recorded in the summer Olympics year 2012, according to a new report from GroupM.
Captured at 2013’s Connected Consumer conference, our exclusive video charts the debate between Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, as they discuss whether BT and Sky’s battle for the triple play market is good or bad for consumers.
A new IPA report has been produced to help the audience measurement community use ‘big data’ more effectively – drawing up a list of ten key questions every researcher should ask.