New research conducted by YouGov demonstrates that smartphones and tablets still haven’t quite taken off when it comes to streaming on demand.
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New research from Screen Digest reveals Smart-TV sales will hit 141 million sets by 2015, and 173 million the year after, accounting for almost two-thirds of the world’s television total.
Gangnam Style, which has just surpassed the 1.3 billion views milestone on YouTube has an equally weird follower: the Harlem Shake. With over 17 million views in just two weeks, it’s quickly shaping up as a worthy successor – so as it continues to trend, Havas Media’s Matt Breen looks at the power of YouTube and the increasing impact of video consumerism.
China’s GDP is predicted to grow by around 7.5% this year – far above that of most Western economies – so the opportunity to do business there remains enormous; but this poses challenges for those that wish to penetrate its complex, powerful, fragmented and rapidly changing media landscape. By Millward Brown’s Managing Director in Shanghai, Jason Spencer.
With the winter fashion weeks well under way, Kantar Media’s Alice Dunn takes a look at a new study that reveals that in Britain 10 million adults care deeply about what they wear. So how can marketers target this audience most effectively?
The Hollywood Reporter has revealed that ratings company Nielsen is to roll out a new system to measure broadband, Xbox and, eventually, iPads – redefining the definition of TV.
Simon Andrews, founder of Addictive! talks mobile disruption, Twitter advertising and Google Glass.
Thursday night’s prime time viewing kicked off with an action-packed hour-long special of Emmerdale (ITV) which saw troubled old dear Edna Birch deal with some embarrassing damp issues.Elsewhere, Charity Dingle, ever the professional, threw in a spot of sexual intercourse while negotiating her contract with Home Farm overlord Declan Macey. Slipping in the sinful goings… Continue reading TV Overnights: A night of soap sleaze brings in Thursday’s biggest hits for BBC and ITV
Virgin Media has announced the launch of a YouTube app for their TiVo customers, the first to ever be launched in a TV Guide.
Last November, MediaTel joined forces with Yahoo! and Flickr to launch the ‘Celebration of a Nation’ photography competition, announcing Adam Cherry as the winner with his photo of two patriotic women awaiting the Olympic Torch. However it turns out that not everybody was happy on that great British day…