New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
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At yesterday’s YouView launch, chairman Lord Sugar referred to the new connected TV service as “simple and easy”, and he couldn’t be more right.
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
Enreach’s Petteri Vainikka believes real-time market research is needed to creat audience segment analytics within a display campaign: the difference between selling advertising space, and selling intelligent advertising…
Raymond Snoddy says that the appointment of George Entwistle as BBC director-general is a surprise, in light of his role in the Royal Pageant coverage, but as a BBC stalwart he will at least be respected in a role that is essentially thankless, where a daily kicking comes with the territory…
While the twists and turns having been coming thick and fast in Wimbledon 2012, yesterday’s biggest surprise result happened off-court. The biggest shock of Tuesday evening was the fact that Emmerdale (ITV, 7pm) was viewed by more people than EastEnders (BBC One, 7:30pm).
George Entwistle has been appointed the new director general of the BBC by the BBC Trust.
YouView is to partner with NOW TV, owned by Sky, which will provide digital TV without long-term subscription to customers of the YouView service.
Apple is set to launch a compact, lower-priced iPad by the end of 2012, Bloomberg has reported.
Research published by Freeview has revealed that connected TV will be available to almost all UK homes by the end of 2014.