Sunday Times editor Martin Ivens has issued profound apologies and accepted the cartoon had “crossed a line” – but how do you account for such an instant change of heart? There can only be one explanation and it’s all down to Rupert Murdoch and his tweets.
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Tuesday night saw the two top channels peak a little too early in the evening with their frothy soap output.
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, argues a new report.
New approach will be a “fully-fledged, digitally-focused” news operation with closer working between the national and regional titles.
Ever since he embarked on an informal career questioning some of the more outlandish claims from the online community, the Media Native has been pleasantly surprised at how easy it is to ruffle feathers and generate verbal spats. After last week’s Videology riposte to his TV On Demand article, will the Media Native have the final say?
Monday brought a barrage of soap and comedy with Emmerdale, and its never ending reign of the 7pm slot, getting the ball rolling on ITV. Priya and David’s sham storyline engagement continued to roll on with the pair even making a public announcement in the factory.
Tuesday 5 February sees the return of the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year include Big Data, NRS PADD, measuring VOD and asking if it is even worth trying to measure and monitor social media?
Not only can the ITV re-brand be said to be the first 21st century re-brand, says Decipher’s Nigel Walley, but ITV have a claim to be the first truly 21st century broadcaster.
Do you have any idea of the difference between something ‘overtly’ sexy and something ‘mildly’ sexy? It’s not easy, is it? My ‘mild’ might be your ‘overt’. So it’s both interesting and amusing that the ASA has knocked down complaints that M&S’s new lingerie ads were ‘overtly sexual, degrading to women and reinforced sexual stereotypes’.
Today Channel 5’s video on demand service launched on Samsung’s connected televisions, bringing the channel’s content to an even bigger audience.The application was rolled out for free this morning in the SmartHub store, meaning owners of the Samsung smart televisions can view programmes from the past seven days.Demand 5 is already available to access on… Continue reading Demand 5 lands on Samsung smart TVs