The weekend saw a topsy turvy chain of events leading to EastEnders securing Friday night, Strictly beating The X Factor on Saturday and The X Factor beating Strictly on Sunday.
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Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers
MediaTel’s ‘Electronic Trading Debate’ heard about developments with advertsing systems for broadcast media but wanted to know what stage the national press had reached in developing more efficient workflows.
MediaTel’s ‘Electronic Trading Debate’ held on Thursday 11 October opened by considering what had happened in the last 12 months since MediaTel had held a similar event called ‘Why aren’t we all trading electronically?’
The overall national daily newspaper market was down 8.7% year on year for September – 825,000 less copies circulated. Compared to last month the latest data shows a 1.6% drop or 144,000 copies shed.
According to a new report released by analyst company MarketsandMarkets, social TV will eventually result in huge amounts of revenue for operators. The Social TV Market: Global Advancements Forecasts & Analysis (2012 – 2017) claims that revenue will reach $256.44 billion by 2017.
Hunted (BBC One, 9pm), the spy series with lots of running, kicking and double crossing, continued with aggressive self-confidence last night…
According to an exclusive report by Broadcast, UKTV is working on an overhaul of its entire website portfolio with a huge emphasis on social media and the addition of VoD services for each channel.
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile over the last week and the next five years…
Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.