Steve Smith, head of thought leadership at Starcom MediaVest London, looks at brand ‘likes’ on Facebook and, perhaps more importantly, interactions…
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Google announced yesterday that it is to shut down its TV advertising program in order to focus on web advertising.Vice President of Product, YouTube/Video at Google, Shishir Mehrotra said in a post that “We launched Google TV Ads in AdWords to bring digital buying and measurement technologies to traditional TV advertising.”The Internet giant launched Google… Continue reading Google abandons TV ads program
Thursday night’s TV offered up a plethora of sports and soaps as the Paralympics finally got under way.
Apple is expected to release an iPad Mini in October. The device, which would compete with the Google Nexus and Kindle Fire, is likely to priced at £199.
Commercial television channels saw their network revenue decline in July as the BBC dominated ratings around the London 2012 Olympics.
The STV Player is now live on YouView set top boxes, and available within the STV licence areas of Scotland.
Channel 4 stole the show last night as the Paralympic Games Opening Ceremony (8pm) attracted an unprecedented audience for the event.
WPP has reported a 7% increase in pre-tax profits to £385 million in the first half and a 3.6% increase in like-for-like revenue to £4.97 billion.
Three regional newspaper groups in our analysis enjoyed increases in the January to June 2012 period – Newsquest (Midlands South), Advertiser (North of England) and the Bristol Observer Group.
July saw the UK’s online audience fall slightly, down 158,000 people month on month. According to data just released by online measurement company UKOM, a unique audience of 42.9 million individuals went online throughout the month, with 41 million of those accessing the internet from home and work locations. June 2012 brought the biggest monthly… Continue reading UKOM Data Report: July 2012