TV-loving UK consumers lead the world in using the latest technology to enhance their viewing experience, new Ofcom research reveals.
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The weekend’s television brought us a flurry of award shows and festive specials – little constant reminders that, no matter how much you tried, there was no escaping the seasonal ‘celebrations’.
It’s December and instead of yet another finger-in-the-air forecast or more wishful thinking for the year ahead, Dominic Mills would like to point out some things in Adland that won’t change next year.
Decipher’s media research group DMR has launched MediaBug, a quantitative research tool that offers a unique perspective on the evolution of media consumption in the UK. The bi-annual tracker is aimed at broadcasters, media agencies, TV platforms, content distributors and ad networks and is an essential tool in understanding how new technologies and services are… Continue reading DMR launches ‘MediaBug’ to track the evolution of UK media consumption
What is Big Data? Everyone’s got it, it seems. But where does it come from, what does it say, and what exactly should we be doing with it? By Joe Lewis, Research Manager, BARB
EE has announced that 4G will be switched on in a further 17 towns and cities across the country by March 2013. As well as investing in bringing superfast mobile to new areas around the UK, network density is being rapidly increased in existing 4G launch cities to continue to improve the speed and reach of the UK’s first 4G network.
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.
YouView has launched a free app, marking its first foray into companion devices.
Carla Connor has been wasting no time getting back in to the swing of things on Coronation Street (7:30pm).The troubled brunette has only been back on the cobbles for three days and she’s already had a screaming brawl outside the factory. It must have been a Wednesday.Peter and Carla’s time in the exotic US of… Continue reading TV Overnights: double soapy goodness results in strong evening for ITV1
Millward Brown’s Futures Group believes that the emergence of “mobile as remote” will make it a central pillar of smart communication plans; that omnichannel marketing will help brands build on meaningful moments of engagement, and that social TV will grow up and become part of the narrative rather than a conversation about the narrative.