Babita Earle, digital strategy director GfK NOP, on why FMCGs should be paying attention to mobile…
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Channel 4 has released four enhanced video ad formats, building on the success of 4od, its flagship product.
Our Media Playground 2012 event was a great success yesterday, with four lively panels, an exhibition and over 250 attendees. See the photos here…
Aereo, the broadcast TV stream service which allows users to watch and record channels with a DVR interface has been criticised by Barclays media analyst Anthony DiClemente.Available exclusively within New York City, TV channels with a DVR interface are able to be streamed to tablets, notebooks and over-the-top boxes, at the cost of $12 per… Continue reading Replacing pay-TV won’t save costs, claims Barclays
The daily newspaper market is down -8.3% on May 2011, with just one title posting an increase over the year. i continues to see its circulation rise – the title is up 64.3% on this time last year.
The panel at Media Playground 2012’s Data Debate opened by considering the impact that data has had on the advertising marketplace
There is one name on the lips of bitter Irish people all across the globe this morning and that name is Fernando Torres.
Speaking at MediaTel Group’s Media Playground event today Paul Wright, chief digital officer at OMD UK, said that big brands are now well past the test phase with social media and that we are all seeing better activity because of it.
Tesco has bought WE7, a leading digital music platform, which will offer customers a wider choice in how they consume music and complement Tesco’s current music offer in store and online.
Speaking at MediaTel Group’s Media Playground event, Nigel Walley, MD of Decipher, said that people want to buy the “biggest, flattest, shiniest TV” possible that will fit next to the fireplace, and that they’re not looking necessarily for connected capabilities.