New audience figures released by Newsworks show that online national newspaper websites attracted record levels of activity in the opening days of the Olympic Games.
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New research from Newsworks shows that 78% of all adults consumed newsbrand content around the time of the Olympics.
The results of Ericsson ConsumerLab’s annual study – presented in the TV & Video Consumer Trend Report 2012 – reveal that social TV is becoming a mass-market phenomenon.
It’s been a busy morning in the connected world, with major research, media firsts and commercial partnerships all being announced.
OTT video service providers are keen to establish a strong presence on the variety of connected CE (consumer electronic) devices being installed in consumers’ homes, given the revenue opportunity that these devices present.
Connected TV consumers prefer ad-supported content to paid, ad-free content according to new research conducted by Frank N. Magid Associates, commissioned by digital advertising company YuMe.
John Billett suggests a new criteria for judging the real effectiveness of campaigns entered for industry awards.
Using Channel 4’s new advertising format, AdPause, Tetley has claimed a media first.
Only 11% of customers who purchase a high definition television do so because of its 3D capabilities, according to the J.D. Power and Associates 2012 High Definition Television (HDTV) Report.
As the marketing world continues to evolve, Liz Wilson, CEO at CMW and Chris Willingham, partner and CMO at Fallon discuss how to redesign client service in order to keep pace.