Speaking at MediaTel Group’s Media Playground event, Stephen Poole, multi-platform group sales controller at ITV, said the broadcaster is looking to add ITV Player on to smart and connected TVs.
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Panellists at MediaTel Group’s Media Playground event at RBS were in agreement that there are exciting new opportunities for the TV advertising marketplace but continued concerns over measurement.
Last night’s Euro 2012 coverage suffered the Judgement of Solomon and was once again split between the two main stations, after an ITV-only night on Monday. Tuesday brought Group D’s second round of matches with things kicking off at the Arena Lviv in Western Ukraine.The Denmark v Portugal game started off at 5pm on ITV… Continue reading TV Overnights: Netherlands v Germany peaks at 10.8m
News International has unveiled multi-platform audience figures across all NI platforms – print, website, tablet and smartphone.
Gavin Sugden, research director for Ipsos MediaCT, gives key insights about the best way to engage with consumers via their mobile…
Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, says broadcasters, content owners, device manufacturers and advertisers will be paying close attention to how consumers are viewing, interacting and engaging with the broadcast and live streams of the Games as it will serve as a gauge to the industry for what the winning model is for the ecosystem moving forward…
BT will broadcast 38 Premier League games for each of the seasons, while BSkyB will continue to show the majority of matches, having secured the rights to 116 games per season.
Tuesday night saw ITV take full reign of the Euro 2012 Group A games with Matt Smith (not the 11th Doctor) kicking off analysis at 4:30pm. 3.7 million viewers watched the entire two and a half hour coverage with the first match, Greece v Czech Republic, starting at 5pm.The Czech team spent little time showing… Continue reading TV Overnights: EastEnders beats ITV’s Euro 2012 coverage
TiVo and PayPal have announced at the TV of Tomorrow Show 2012 in San Francisco that they have teamed up to provide TiVo users with the ability to purchase products featured in interactive advertisements on the TiVo user interface through PayPal.
Raymond Snoddy says despite the grandeur and scale of the evidence – and the abuses revealed in cruel detail – Leveson has little choice but to wend his way towards a better form of independent self-regulation…