Over 34 million UK viewers will watch sport on TV over the summer, according to Freeview research.
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Informa Telecoms & Media claims that European net TV advertising revenues will increase by 5.4% in 2012 to €32.4 billion.
Amazon is currently working on its ad business and is thought to be building its own bidder to be sold to trading desks as a competitor to services such as Invite
Latest research from the Strategy Analytics Digital Home Observatory (DHO) service claims that many smart TV owners are frustrated by slow user interfaces and complex registrations processes.
Leonie Gates-Sumner, senior research manager, Media and Digital Practice, Millward Brown, says brands who have clear objectives for online video, taking into account content, context and delivery, and who do this as an integral part of their wider brand strategy, can make a real impact…
ITV1 once again ruled the roost last night as trouble in the Alahan household pulled in the largest amount of viewers for Wednesday.
The global mobile advertising market is valued at $5.3 billion (€3.8 billion) for 2011, according to the IAB Mobile Marketing Center of Excellence, IAB Europe and IHS Screen Digest.
Starbucks has apologised to its Irish Twitter followers after its “show us what makes you proud to be British” Jubilee promotion.
The Times is thought to have sold an extra 100,000 copies on Monday with its Diamond Jubilee souvenir edition – an uplift of around 20%.
A chart from Mary Meeker’s latest presentation shows that print is still a big source of advertising revenue, despite the move towards digital.