Carat have today released revised forecasts for global advertising expenditure for 2012 and 2013.
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The Independent’s website enjoyed a 21% jump in traffic over July, according to data just released by ABC.
Sainsbury’s has licensed Rovi Corporation to power a new digital video service for Sainsbury’s Entertainment, following in the Tesco/Blinkbox footsteps.
New bad boy of the Dales, Robbie Lawson, unleashed hell on Emmerdale (ITV1, 7pm) last night, sending Home Farm and the village in to a state of terror.
Television viewers are forecast to watch nearly a trillion ads in 2012, according to the “TV: Why?” report, published by Deloitte on behalf of the MediaGuardian Edinburgh International Television Festival.
James Grant, UK country manager, Vindico, says great content on the TV, great devices that allow personal and immediate interaction, and great communication apps all demonstrate the continued growth of ‘second screening’…
Tuesday brought the UK viewing public another evening of high drama, quaint bake offs and yet another documentary unearthing the dirty secrets of the Royal Family.
The rise of ‘second screening’ – the use of other screens, such as laptops, smartphones and tablets while watching TV – is a source of excitement and concern for many in the TV and technology industry according to a new report from Deloitte launched this week.
Alistair Hill, CEO of On Device Research, says mobile brings advertisers and users closer to real world commerce transactions, providing the opportunity to bring mobile advertising CPMs in line with online CPMs…