A new study looking at the implementation of the European Commission’s Audiovisual Media Services directive has revealed that video-on-demand revenues in the European Union are growing, but currently account for less than 1% of total TV revenues, according to reports in Digital TV Europe.
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ITV’s chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen’s Jubilee and the Euro 2012s.
Simon Andrews, founder of the full service mobile agency addictive!, says the Facebook IPO question boils down to: Will GAFA change their ad model to look like current ad models or will advertising change to reflect how people use these tech businesses?
Abba Newbery, director of advertising strategy at News International Commercial, on the excitement and interest surrounding The Games…
Sally Dickerson, global director at BrandScience, on measuring Paid, Owned and Earned media…
ITV1’s Britain’s Got Talent reached the semi-finals this weekend, with shows on Saturday, Sunday and Monday evening.
