David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
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Raymond Snoddy looks back at the events of 2011 – maybe not a total Bah Humbug year but we hope for much better in 2012…
ITV2’s The Only Way is Essex returned to our screens last night for a one-off Christmas Special. The hour-long show attracted more than 1.1 million viewers and an impressive 6.1% average audience share between 10pm and 11pm.
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.
Live Celebrity Who Wants to Be a Millionaire? Christmas Special won a peak audience of more than 4.6 million viewers during prime time last night.
YouGov today reveals its predictions for 2012 on people’s consumption and behaviour around smart TV, smartphones, Facebook, digital newspapers and digital radio.
Online video advertising is expected to gain money from traditional TV budgets, according to Break Media. The digital video ad network says there will be a 32% rise in online video ad money coming from TV budgets.“Video advertising spending is growing faster than expected, and this is the first time a significant portion of the increased… Continue reading TV ad budgets shifting to online video