Even with a vast amount of free content available, tablet owners aren’t opposed to paying for the media they really want.
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IAB has published a study looking at the usage of mobile media throughout the day.
The Mayor of London has confirmed that Londoners will be able to use Wi-Fi to access mobile internet services at Tube stations for the first time from this summer.
Rural soap Emmerdale secured the biggest average audience on Wednesday night with 6.2 million viewers. The episode, which saw village bad girl Holly Barton struggle with the moreish nature of heroin, captured 31% of the available audience.
Trinity Mirror has reported a 40% fall in pre-tax profits to £74 million for 2011 – and has agreed to cut pension fund payments by almost £70 million.
Second screen social TV start-up Zeebox has started its assault on the US market by poaching Time Warner Cable Media SVP Jason Forbes.
Aegis Group has released its preliminary results for 2011 with group organic revenue growth of 9.9% (2010: 5.3%), including 12.0% in Q4, and group underlying operating margin of 17.4% (2010: 16.1%).
Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers…
Raymond Snoddy: Leveson is already having a chilling effect on popular journalism – as seen in the blandness of the Sunday edition of The Sun and most Sunday tabloids following the demise of the News of the World…