… from the Business Insider IGNITION conference in New York last week. YouTube, Facebook, social TV, Mediamath and the “brain-dead” metric that is CTR.
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Let’s not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5’s opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.
More than six million viewers tuned in to see Manchester United and Manchester City’s exit from the Champions League on ITV1 last night.
Andrew Bradford, VP Client Consulting at Nielsen, kicked off the MediaTel event with a scene setter that helped us all understand the current state of play and how the opportunity around first party data could play out.
The media industry is not helping itself and is in danger of destroying value.
Dominic Finney, director at digital consultancy FaR, on why the mobile experience on Facebook is still fairly flat…
Greg Grimmer looks back at 2011 – Facebook’s ever-increasing IPO valuation, Stephen Haines’ move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December’s silly season in Fitzrovia…
While we have all been fixated by the daily mayhem oozing out from the Leveson Committee another potentially more important inquiry has been moving at its usual, seemingly glacial, speed towards an outcome.
WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.