The Connected TV Marketing Association, has expanded its professional industry network to Europe with the appointment of Michael Lantz, CEO of Stockholm-based TV apps specialist Accedo Broadband, as its president for Europe, while Dr William Cooper, CEO and founder of informitv, will function as its Honorary UK Chair.
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Ofcom today concluded its review of TV advertising trading. The review, which examined the way TV advertising is bought and sold, found no clear evidence of harm to consumers – whether TV viewers, advertisers or end users of products advertised on TV.
Raymond Snoddy: If the behaviour of NotW journalists should turn out to be only bad, shocking, disgraceful and illegal as opposed to be beyond the pale of anything recognisably human, we have to wonder whether the Leveson inquiry has been set up on what is at least partially a false premise?
Almost 1.2 billion people age 15 and older watched 201.4 billion videos online globally during October 2011, according to new data from the comScore Video Metrix service. Google sites, driven by YouTube.com, ranked as the top video destination with nearly 88.3 billion videos viewed on the property worldwide during the month.
Although one in ten (10%) Britons already own a smart TV (one which can be connected directly to the internet via ethernet cable or WiFi), only a further 4% intend to purchase one at some point in the next 12 months, according to YouGov’s latest research.
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, reveals key insights from research in to supermarket shoppers this Christmas – a study that is particularly pertinent in view of Mary Portas’ independent report into the demise of the High Street…
Apple has emerged as the leading player in the rapidly growing connected TV player market, according to the latest research from the Strategy Analytics Connected Home Devices service.
Millward Brown highlights growing trends in the digital media sector with its predictions for the next 12 months.
Jim Marshall reviews the trials and tribulations of the press during the past year, but says it might just be that we will look back on 2012 as a year when newspapers became resurgent…
Media agencies and media owners are in danger of failing to anticipate the impact technology will have on their businesses. Rhys McLachlan, corporate development director at Videology, explains…