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Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn’t followed the audience, yet – though the mass market adoption of smartphones will accelerate the closing of this gap…

All good things come in threes, so why should media research be any different?

Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses some of his experiences at the recent IP&TV World Forum…

EastEnders secured the biggest audience for BBC One on Thursday – the third night in a row. 8.6 million viewers tuned in to see the news of Heather’s murder spread through the Square, with Ben been brought in for questioning by the the Old Bill.

The number of films and TV series being streamed via LOVEFiLM’s online service has overtaken the number of DVDs, Blu-rays and games being rented by the service.

The UK’s national newspaper websites saw usage figures increase in February, with almost all audited sites recording a rise, with the exception of Mirror Group Digital and MailOnline.Mirror Group Digital recorded a -25% decline – down by more than 220,810 daily average unique browsers, despite re-launching in February. The drop has been attributed to the… Continue reading ABC February 2012: Mirror Group posts 25% fall in web traffic

The Future Foundation’s Heather Corker reveals key insights about mobile and social shopping, which are both gaining momentum…

Mobile viewing now accounts for one-fifth of all ITV Player views, just eight months after the catch-up TV service was made available on iOS and Android devices.

EastEnders’ recent momentum continued on Wednesday night, securing the biggest audience for BBC One. An audience share of 27% watched the grim soap as Ben and Phil got their chance to revisit the scene of Heather’s murder and remove evidence of Ben’s involvement.

City AM editor Allister Heath says there was one over-riding failure in the Budget: a refusal to accelerate spending cuts…