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Alistair Hill, CEO of On Device Research, says it’s the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through…

New In-Stat research forecasts that 100 million households will actively use a hybrid service delivered to their TV set by 2016.

Consumer usage and new 4G networks will drive change in mobile advertising, according to an expert panel in a brief Q&A session at this morning’s IAB/PwC Mobile Adspend seminar.

Super-sleuth Sally Webster finally unmasked Frank’s murderer last night, helping Coronation Street beat stiff competition from EastEnders in the drama stakes.

Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.

Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?

The BBC and Microsoft today announced the launch of the BBC iPlayer on Microsoft’s Xbox LIVE free platform, making iPlayer now available on every major gaming platform in the UK.

TV App Agency is set to launch a cross-platform TV app engine to enable brands, agencies and developers to create native TV apps for deployment across multiple connected TVs.

ITV, Facebook, Twitter, RSA Films, Aardman Animation, Saatchi & Saatchi, Omnicom Media Group, Spotify, Zynga, global gaming company Activision and special effects company Double Negative are just some of the 100 creative and digital media companies uniting behind an innovative new recruitment drive across the country to fast track 300 young people into employment in the UK.

John Lewis wanted to measure the difference in brand metrics for those who were exposed and not exposed to John Lewis mobile advertising.