BBC One enjoyed a bumper pre-Christmas ratings weekend, with the final Strictly Come Dancing boasting a peak audience of more than 13 million viewers.
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Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising…
Virgin Media and the BBC have announced a new deal to bring BBC TV services to TiVo via the red button.
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.
Facebook’s display ad revenues will total $3.8 billion this year – up 104% from 2010, according to a recent eMarketer forecast. By comparison, Yahoo!, AOL, and MSN’s display ad sales – not including search – were modestly up year on year, with growth of between 5% and 15%.
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
The New York Times partnership with Ralph Lauren to sponsor the newspaper’s iPad app has been deemed a success.
Elliot Parkus, media director, AdConnection, gives a list of new year’s resolutions to carry us through 2012…
ITV1 claimed the top three programme slots in November with The X Factor Results show, the new series of I’m a Celebrity… Get Me Out of Here! and Saturday 12 November’s X Factor.
ITV’s Royal Variety Performance 2011 dominated last night’s prime time ratings. The annual event, hosted by comedian Peter Kay, attracted a high of 6.7 million viewers.The show, which was held at Salford Quays for the first time, with stars including Tony Bennett, Leona Lewis and Pixie Lott, pulled in more than 6.2 million average viewers… Continue reading TV Overnights: The Royal Variety Performance wins 6.2m viewers