To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
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Tesco’s on-demand subsidiary blinkbox have announced a new feature to their service, where customers who purchase DVD or Blu-ray’s in-store will also own and be able to watch the film online through blinkbox.
The Financial Times now earns more from consumers through subscription revenue than advertising, delegates at the Ignition conference were told.
Pivotal Research Group has released its 2012 advertising forecast for the United States.
Sheryl Sandberg, Facebook COO was on stage to launch day two of the Ignition conference in New York. One of the key questions posed to her was, will Facebook be bigger than Google?
New research launched today (1st December) by IPC Media has found that 50% of consumers think that advertising on premium content sites is well matched to the sites. This compares to 28% for portal sites and 30% for social networking sites.
This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio.
ITV1’s Super Tiny Animals documentary, which looked at the growing demand for miniature pets, proved to be a big hit with the viewers last night.
With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
Expect Apple TV to launch in a big way late in 2012, says Piper Jaffray analyst Gene Munster, speaking at the Ignition conference in New York today.