Mediacom’s Sue Unerman and Jonathan Salem Baskin promoted their new book Tell the Truth: How Honesty is Your Most Powerful Marketing Tool as part of the launch of Bucks New University’s new advertising society ‘AdSoc’ last week.
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Shipments of 3D LCD TV panels rose to 7.8 million in Q4 2011, up 26%. Total 3D TV shipments reached 21.2 million in 2011, accounting for 10% of all LCD TV panels shipped.
BSkyB’s upcoming internet TV service could create a new ecosystem for pay-per-view and pay-as-you-go TV shows.
Online video reached 34 million UK internet users, representing 80% of the total UK internet audience, in January 2012, according to the comScore Video Metrix service.
Ofcom is set to launch an inquiry into whether BSkyB is a “fit and proper” owner of a broadcasting licence.
The daily newspaper market is down -5.2% on February 2011, with just one title posting an increase over the year.
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco’s latest announcement via Twitter…
Simon Andrews, founder of the full service mobile agency addictive!, on the new iPad, which he thinks is an Apple product that will evolve more gradually than in the past…
Oli Newton, head of strategic partnerships at Starcom MediaVest, on why Apple’s latest announcement was a bit of a let down despite all the hype…
In the APA’s latest blog post, Julia Hutchison says with the right combination of creativity, technology and imagination, AR could become a driving force for the print industry and a vital tool for the brand marketer…