Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
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Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.
Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow
UK consumers to easily find local dealerships.
Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve…
ITV1’s I’m a Celebrity… Get Me Out of Here! Coming Out show attracted over six million viewers in the all-important prime-time slot last night.
ITV1’s X Factor results show, which saw Misha B leave the competition, attracted a high of more than 11.2 million viewers last night.
MAGNAGLOBAL, a division of IPG Mediabrands, has released an updated global advertising forecast, showing media owners’ revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.