Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…
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Soaps were the main draw for viewers on Friday night with the first episode of Coronation Street securing the biggest audience of the entire weekend. A peak audience of 8.7 million viewers tuned in to see Sally Webster deal with the reality that relationships just might not be her thing.
Kinetic and JCDecaux are launching the UK’s first large-scale deployment of NFC technology as all Reading’s six-sheet poster sites go interactive in a four week trial.
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK…
Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don’t need to wait to make it work for brands…
Emap is considering selling off its magazines business and most of its conferences, according to today’s Telegraph.
The UK’s largest mobile operators are due to submit plans for a mobile payment system for European regulatory consideration next week, though they face continued opposition from rival company Three.
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress…
Soaps were littered throughout Thursday night’s prime-time schedule with the top four most watched programmes of the day falling into the high-drama category.
The latest ABC release for the regional press continues to show online usage increasing for the regional networks. The top network is still Trinity Mirror with over nine million monthly unique browsers.