BBC One medical drama Holby City helped the channel score a comfortable win in the ratings battle with ITV1. Last night’s edition of the long running show, which saw headstrong Dr Antoine Malick place a patient’s life in danger during a surgical procedure, pulled in an impressive average audience of 5.4 million people and a viewing share of 22.2%.
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Simon Andrews, founder of the full service mobile agency addictive!, on Amazon, tablets and the future of smartphones.
The digital market has been through its period where traditional media brands had seemed unable to make the digital market place viable for their media assets.
Neil Sharman, head of research and analysis, Telegraph Media Group, looks at the signs that retailers and economists will be reading in a nervous run up to Christmas 2011.
Maureen Duffy, the out-going Newspaper Marketing Agency (NMA) boss, is to become UK chief executive officer at TNS.
A question from the floor challenged the panel at MediaTel Group’s third “Internet Comes to TV” event in association with Rovi to consider the perceived shift in consumer usage from PVRs to catch-up services, such as iPlayer.
The speed of change in the connected TV market was highlighted at MediaTel Group’s third “Internet Comes to TV” event this morning at the Haymarket Hotel.
Speaking at the MediaTel Group’s third “Internet Comes to TV” breakfast event this morning at the Haymarket Hotel in association with Rovi, Nigel Walley, Managing Director of Decipher, said that the free TV market is becoming very crowded with Freeview, Freesat, Smart TVs and the imminent launch of YouView.
Nearly forty million people accessed the internet in the UK throughout the month of October. According to data released by online measurement company UKOM the unique audience for the month totalled at 39.9 million, growing only by 140,000 since September.
The first ever UK product placement communication effectiveness research has just been released. Taking a sample of recent placements in UK dramas this unique process shows that advertisers frequently achieve as much value from the overseas export versions of the programme as they have received from the original UK transmission.