Nielsen executives began a series of industry briefings on their new Online Campaign Ratings (OCR) service last week. Online Campaign Ratings is a new measurement system that provides GRPs for online advertising campaigns, enabling consistent cross-platform reach and frequency metrics for the first time.
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Marco Bertozzi, managing director EMEA at VivaKi, reveals his highlights from this year’s CES and talks about the implications for the TV industry…
IP Vision, the company behind the Fetch TV OTT/DTT platform, has entered administration.
Steve Smith, head of thought leadership at SMV Group, says Tesco needs to focus on shoppers’ community values…
Apple shares were up 8% in early trading today to $454.45. At its highest, the rise in shares added nearly $32 billion to Apple’s market value, helping to push it to become the world’s most valuable company with a market capitalisation of $430 billion.
Social-TV start-up Bluefin Labs has signed a $12 million investment deal from a group led by Time Warner Investments.
Over 60% of viewing on TiVo is now delayed or on-demand video via broadband (OTT), while 38% is live TV viewing.
Ahead of Lord Patten’s keynote address at the Oxford Media Convention today, Raymond Snoddy says to try and cut £15 million off the [BBC local radio] budget and get rid of 280 people is simply unsustainable as a piece of politics…
US digital agency Circ.us is launching a new social TV platform that will enable viewers to experience their favourite programmes as if they were live events.
Channel 5 enjoyed another month of increased revenues before Christmas – up 14.3% on December 2010. The channel posted a run of positive results last year under Richard Desmond’s ownership.