What was always seen as TV’s greatest weakness – its passive audience – is actually its greatest strength. It’s a fact of life that the predominant mindset when we are watching TV is “entertain me… but don’t make it too hard!”
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MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
Jim Marshall says we need to review exactly how connected TVs, mobile phones and iPads etc are going to impact overall viewing and then get into a serious debate about effectively starting again with a single research system measuring cross media/platforms audiences…
Netflix has decided to shelf the idea of splitting the video service into two brands – Qwikster to sell DVDs and Netflix for streaming.
The Independent is set to launch a paywall for non-UK readers, an iPad app and cut more than 70,000 free bulk copies from its circulation in a bid to reinforce its credentials as a premium multimedia title.
Neil Sharman, head of research and analysis, Telegraph Media Group, says that in tough times ad-land needs a monument of hope. He unveils the kind of statue he has in mind…
A high of more than 5.4 million viewers tuned in to ITV1 to see England v France on Saturday morning. The game attracted over 3.6 million average viewers and a 36.2% audience share for ITV in the early-morning slot.
According to YouTube’s blog, it has now launched its UK movie rental service.
The Bank of America Merrill Lynch (BoAML) expects Sky’s growth to continue, despite the overall TV market slowing in this “tough consumer environment”.
Facebook may be free, but its value has been revealed by new research from advertising agency McCann London, which shows that more than one in three (37%) British users place a value of more than £50,000 on the service.