MAGNAGLOBAL predicts that the quadrennial boost of 2012 (political advertising and to a lesser extent the Summer Olympic broadcasts) will help generate US year on year revenue growth of 3.7% in 2012.
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Social TV continues to be the investment of choice, with social TV start-up BlueFin recently securing a $12 million investment by, amongst others, Time Warner.
Steve Cox, marketing director of JCDecaux Airport, explains why media research has to be smart and persuasive insight, communicated in a simple way if it is to be useful and get used…
A YouGov survey in November 2011 revealed that one in 10 people in the UK owned a Smart TV – with 15% of UK consumers saying they would own one within the next 12 months.
Planet Rock MD Jonathan Arendt has announced he is leaving the company to set up a new digital media company, 7West Ltd.
UK linear TV viewing figures for 2011 equaled the record high set in 2010, according to Thinkbox. The average viewer watched four hours, two minutes of linear TV a day in 2011 (28 hours, 14 minutes a week), new figures from the Broadcasters’ Audience Research Board (BARB) show.
The Royal Wedding was the most popular TV programme in 2011 with an average of 13.59 million viewers on BBC One and BBC HD alone, according to Barb’s TV ratings.
Streamed TV is becoming more mainstream in the UK with the use of online streaming services such as BBC iplayer, ITV iplayer or 4oD on the rise, particularly among younger people, according to the latest KPMG Media & Entertainment Barometer.
ITV1’s popular Dancing on Ice secured the prime time ratings last night with more than eight million peak viewers.
I attended the always lively and entertaining ‘The Year Ahead’ event hosted by MediaTel Group last week, where we were once again entertained, informed, inspired and challenged by the predictive powers of Ray Snoddy and Torin Douglas, the Mitchell and Webb of media punditry.