Nielsen has released research from the US showing that four out of ten tablet and smartphone owners use their devices every day while watching TV, while only 14% of eReader owners said they watched TV while using their device every day.
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Analogue TV broadcasting in the UK will end on 24 October 2012, with the last area to switch being Northern Ireland.
Two cuts from the final panel at MediaTel Group’s Connected TV Experience event illustrated the difficulties and requirements of a media world where data is in abundance but answers often are not.
The valiant attempt by 14-man Wales to reach the final of Rugby World Cup attracted a high of just under 6 million viewers for ITV1 on Saturday morning.
Google’s new broadband homes research initiative came under the microscope during the final session of the day – Metrics – at MediaTel Group’s The Connected TV Experience conference.
The returning drama series Downton Abbey and Doc Martin helped ITV1 to secure the top 3 most watched programmes for September, with viewing figures of 11.16 and 10.31 million respectively. Ratings juggernaut The X Factor was once again top of the pile, with over 12 million viewers tuning into the edition broadcast on Sunday 18th September.
The “Business Models and Platforms” panel at MediaTel Group’s first Connected TV Experience conference reached near consensus that channel brands will remain key – acting as the ultimate content recommendation engines. As consumers become confused by the choice in the digital TV arena, trusted channel brands will continue to have an important role to play.
How can publishers take control and get more value online? This was a central theme of the AOP Digital Summit’s Ask The Agencies session on Friday.
The number of homes using the internet to watch television shows and movies on the TV screen has reached more than 42 million across the US and Europe, according to the latest research from Strategy Analytics’ Connected Home Devices (CHD) service.
39.9 million people made up the UK’s online universe in September, growing 3.2% MoM. The negative focus on social media by the press following the civil unrest in August saw many big online entities losing users in September. Although the overall online population increased, major brands and social networking sites saw a loss in traffic.