Waitrose is winning the social media battle this Christmas, converting the most online visitors into paying customers and brand advocates, according to the latest Supermarket UK study from Starcom MediaVest Group (SMG).
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Channel 5 enjoyed another month of increased revenues – up 22.7% on November 2010. The channel has posted a run of positive results this year under Richard Desmond’s ownership.
The online population of the UK dipped slightly in November, despite the expected rise in online shopping in the build up to Christmas.
David Brennan explains how he went undercover as a 42 year old housewife called Gladys to prove why online research can still be ugly…
Raymond Snoddy looks back at the events of 2011 – maybe not a total Bah Humbug year but we hope for much better in 2012…
ITV2’s The Only Way is Essex returned to our screens last night for a one-off Christmas Special. The hour-long show attracted more than 1.1 million viewers and an impressive 6.1% average audience share between 10pm and 11pm.
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand…
Teenagers have officially joined the data tsunami, more than tripling their mobile data consumption in the past year while maintaining their stronghold as the leading message senders.
Barclays Capital claims that 2012 will be a “low growth environment” for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year – down from the 5.6% it expects agencies to record in 2011.
New Parks Associates research shows that consumer interest in internet-enabled TVs nearly doubles interest in 3D TVs.