While we have all been fixated by the daily mayhem oozing out from the Leveson Committee another potentially more important inquiry has been moving at its usual, seemingly glacial, speed towards an outcome.
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WPP’s GroupM has reduced its 2011 UK ad spend forecast from 1.5% to 0.7%.
When Coca-Cola wanted to give away free phone credit with three of its drinks brands, it turned to OpenMarket to create “the fizz” in its offer.
Rovi Corporation and Decipher have released the first results from a two-phase study about Smart TV usage and interactive advertising in the UK, showing that 84% of Samsung Smart TVs and Blu-Ray players are now connected.
Samsung, through Starcom, were looking to promote their new
Galaxy Tablet to primarily Android users across EMEA and Asia
and reinforce the message of “More Possibilities On The Go”.
Generating awareness and build excitement around the theatrical release of Green Lantern with a mobile rich media campaign running across Europe.
Create a campaign that would raise awareness around positive reviews of the Jeep Grand Cherokee, and allow
UK consumers to easily find local dealerships.
Microsoft has announced plans for an all-new Xbox 360 experience, which will include the first group of new, custom applications from TV and entertainment content providers on Xbox LIVE.
WPP has announced that its wholly-owned digital marketing technology business, 24/7 Real Media, has acquired the assets of the digital video advertising software company Panache.
Dean Wilson, UK MD at Active International, says an end of year report card for mobile would read: A for effort and enthusiasm but still a little unpredictable and inconsistent. Room to improve…