DMGT has reported a 3% drop in advertising revenue for its national newspaper division in the first three weeks of July, while overall print ads fell 12% in the quarter to 2 July.
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Paul Bland, media manager at Equi=Media, says traditional metrics for measuring success don’t capture the full value and reach of online campaigns anymore…
Online video continues to soar, especially among younger viewers, with 68% of 18-34 year olds claiming their PC/laptop is the entertainment device they “can’t live without”.
The television on-demand market is set for huge growth, with revenues reaching $5.7 billion in 2016 – up 58% from 2010 – according to a new report by Digital TV Research.
Google+ could enhance the value and positioning of Google’s search business, giving the search giant a view of consumer interest, social graph, intent data and conversion data, which will in turn boost advertising, according to Ad Age’s Dave Williams.
James Whitmore, MD of POSTAR, on the big issue for the future – who should own how much of the news media? What should happen, and happen quickly, is the creation of a fresh legal framework for the ownership of news media…
Speaking at Westminster eForum seminar last week, Simon Gauntlett, Technology Director at the Digital TV Group (DTG) said that common technological standards need to be put in place for connected televisions.Ensuring common standards will provide the consumer with a better user experience and allow the industry to “interoperate”, Gauntlett told delegates.Read the full story in… Continue reading Connected TVs need technological standards in place, says DTG
Virgin Media is successfully delivering internet speeds up to 240 times faster than the national average to triallists in London. Using Virgin Media’s unique cable network, broadband speeds of up to 1.5Gb are being enjoyed around Old Street, an area known as ‘Silicon Roundabout’.
Andy Slinger, brand aligner, Brand Vista, says thinking of customers in an online silo is madness, and the sooner businesses start thinking about customers rather than channel, the better…
Spending on Public Service Broadcasting (PSB) network programming across the main five PSB channels and the BBC digital channels increased by 2% in real terms in 2010 to £2.9 billion, although it was down by 12% since 2006, according to Ofcom’s PSB Annual Report.