Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans…
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NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective…
Trinity Mirror suffered the most at the hands of the new Sunday edition of The Sun. Following Rupert Murdoch’s tweet telling 190,000 followers that the first edition of The Sun on a Sunday sold 3,260,000 copies.
Rupert Murdoch has just tweeted: “Amazing! The Sun confirmed sales of 3.260,000 copies yesterday. Thanks all readers and advertisers. Sorry if sold out – more next time.”
A round-up of the weekend’s TV ratings, including the Six Nations rugby matches and the Liverpool v Cardiff City final…
Rupert Murdoch claims the first edition of the Sunday Sun sold three million copies. Last night he tweeted: “Reports early, but new Sun edition sold 3m!”. Media agencies – ZenithOptimedia, MEC, Carat UK and Mike Colling & Company – give their verdicts here…
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
Following 3.8% growth in 2011, global advertising spending is expected to grow by 4.9% in 2012 to $465.5 billion, according to the latest global advertising forecast from Strategy Analytics.
Pub landlady Karen Murphy has won her court battle with the English Premier League over using a Greek TV decoder to screen football games.
The dawn of 2012 brought a record amount of the UK’s population online, according to the latest data released by online research company UKOM.