Ahead of our Media Playground 2011 event tomorrow, Newsline and online research company Toluna have teamed up to launch a series of questions to find out what people really think about the digital world (including social media, connected TV, m-commerce and privacy). Using the Toluna QuickSurvey’s system (which officially launched today!), here are a few of the highlights…
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Raymond Snoddy tells a story that rather eloquently illustrates just how large an issue privacy is becoming and how things can go seriously awry when the marketing community gets it even inadvertently wrong…
Andrew Bradford, VP client consulting, media, Nielsen, says we need to ensure that the industry has the knowledge to ask the right questions. Plenty is also being done by trade bodies and organisations to promote learning, but it seems clear that there is still a long way to go…
Chris Worrell, European research manager, Specific Media, says online video is not simply TV smaller. It brings with it its own unique characteristics, the viewing experience is different to that of traditional TV and the reasons behind viewing are also distinct from its older, more established sibling…
ITV1’s new peak-time drama Injustice, starring James Purefoy, got off to a flying start last night with a high of more than 5.5 million viewers.
Will King, Unanimis, wonders whether it’s time to focus on the mobilisation of digital media as a whole, rather than wait for the ‘Year of Mobile’ to arrive…
2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
Channel 5 has had another bumper month in terms of revenue, up 41.7% compared to this time last year.
Unsurprisingly, The Royal Wedding banked the top TV ratings in April. A combined peak audience of more than 26 million viewers tuned in to watch Kate and Will exchange vows.
Jeff Siegel, senior vice president,Worldwide Advertising, Rovi, talks about the challenges and opportunities of dynamic advertising in a multi-screen, connected environment…