TouchPoints is The IPA’s unique, consumer-centric, cross-media, cross device database which was launched in 2006. TouchPoints was created to meet the needs of the communications industry. It offers agencies, media owners and advertisers unique insights into the daily life and media usage of people in Great Britain.By highlighting the habits and media moments of multiple… Continue reading TouchPoints
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Ofcom is the communications regulator. It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom Technology TrackerThe Technology Tracker is produced by Ofcom with the objective to track the attitudes and behaviour of the general public with respect to the residential telecommunications market… Continue reading Ofcom
The Establishment Survey is a continuous survey involving approximately 52,500 household interviews a year, carried out, on behalf of BARB, by Ipsos MORI. The survey enables changes in the structure of the population to be reflected in the data that BARB produces. Establishment Survey data is used continuously in the operation of the panel.The data… Continue reading BARB: Establishment Survey
BARB was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.BARB commissions contractors to provide research… Continue reading BARB: Viewing Data
Criterion Capital Partners, the US investment company that owns Bebo, is set to buy Arqiva’s SeeSaw, according to the Guardian.
ITV has announced that its catch-up service, ITV Player, is to be available on Android devices.
Group M has revised its UK advertising forecast to +1.5% in 2011 and +3.3% in 2012.
ITV1’s latest Britain’s Got Talent series managed to bank the top programme spot in May, despite missing popular judges Simon Cowell and Piers Morgan.
As the Wimbledon finals prepare to be broadcast in 3D for the first time, the BBC has rolled out its Wimbledon 2011 online HD trial.
The BBC is set to combine QR codes with The Good Cook TV series in a bid to offer viewers additional content via their mobile phones.