I always feel some sympathy for the systems guys in the media industry – especially at the agency end, where the role seems to consist all too often of aborted (potentially interesting) projects replaced by (far less interesting) fire-fighting. But competing hard for our sympathy vote are surely researchers these days – and in that case I mean the guys who are meant to be delivering the research, not those using it.
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Nielsen launched its new hybrid methodology for digital measurement yesterday to a select audience in London. The methodology has already been rolled out in the USA and Spain and will soon be running in Australia and New Zealand too.
A new series of blogs about the broadcast industry, narrated by David Brennan…
An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
The fourth IPA TouchPoints survey is set to be launched in Spring 2012, the IPA has announced today.
40.3 million people made up the UK’s online universe in May, the third time in 2011 were unique users rose past the 40million mark. The data, from online measurement company UKOM, shows no overall rise in users but top brands saw spikes in traffic over the month.
Chris Bennett, director of media and business development at Blyk, says globally rich, expanding businesses are building locally relevant features and making their money from local businesses, which means the mobile industry is well placed to win the hearts, minds and marketing dollars of brands…
Raymond Snoddy: If Lord Patten can handle the sometimes sulphurous politics of a major university, never mind the Tory party, then the manoeuvrings of the BBC are tame by comparison…
BT Vision customers can now watch their favourite BBC shows on demand, using the new BBC iPlayer on their TVs. The launch gives BT Vision customers the opportunity to enjoy more than 400 hours of their favourite BBC TV programmes and more than 1,000 hours of radio programmes.
According to multiple reports, Yahoo, or another large company, has approached Hulu about a possible takeover.