More Uk articles

In response to Jim Marshall’s latest column, Ofcom trading review: a little too late?, John Billett claims his comments are “unwise and ill-informed”…

Raymond Snoddy: Whatever numbers are being released, there is always room for sages like Sir Martin Sorrell and John Hegarty to add that little bit of something extra – experience, judgement, balance…

With so many terms flying around the mobile advertising space – NFC, QR Codes, AR – Simon Andrews, chair and founder of Addictive!, closed MediaTel’s fourth Media Playground conference by asking “what will be the most important thing in mobile in the next 12 months?”

“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.

What is the value of a social media fan? According to Deloitte, worldwide social media users will reach around one billion in 2011, with average revenue per user (APRU) of $4*.

“Advertisers are being woefully let down by EPG offerings,” says Oli Newton, head of emerging platforms at Starcom Mediavest Group.

Jim Marshall says Ofcom needs to spend its time managing a TV market that is evolving very quickly, and it will best do that, not by introducing new rules, but by letting existing regulations apply until such a time when the market decides that they are obsolete and no longer relevant…

Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.

Dan Saunders, head of content services at Samsung, says consumers are already buying connected TV products, whether they know about it or not.

Simon Andrews, founder of the full service mobile agency addictive!, reveals some interesting insights from the Open Mobile conference…