Dean Wilson, UK managing director at Active International, says as we leave the noughties and get stuck into the teens, expect more change and plenty of ‘Teenage Kicks’ reverberating loudly in the TV mosh-pit.
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Neil Perkin, founder of Only Dead Fish, says engaging audiences is arguably more important than it has ever been – an engaged audience interact more, come back more often, and are more likely to pass your content on. An engaged audience commands higher yields from advertisers. And all of that has pound notes attached to it.
Rupert Murdoch plans to extend The Daily’s two-week free trial (sponsored by Verizon) for “several more weeks at least”, according to paidContent.org.
Liz Nottingham, chairman of the IPA People Management Group, HR director at Starcom MediaVest Group and country talent & transformation officer at VivaKi, on the importance of thinking diagonally…
Simon Andrews, founder of the full service mobile agency addictive!, on mobile advertising, mobile video and mobile money…
James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
Mobile TV is expected to grow at a CAGR of more than 47% during 2010-2013, according to RNCOS’ Global Mobile TV Forecast.
Pearson has reported a 12% year on year revenue rise at the FT Group, publisher of the Financial Times.
ITV1’s This Morning has made history today – it is the first British programme to feature product placement following a £100,000 deal with Nescafé to promote a coffee machine.
I consume a lot of media, fact. And it’s not because I work in media, it’s because my whole day revolves around all-things-media. I’m probably a perfect target for advertisers…