ITV1’s popular Dancing on Ice attracted a peak audience of more than 8.2 million viewers during last night’s prime-time slot.
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Simon Andrews, founder of the full service mobile agency addictive!, on new partnerships, the Mobile World Congress, and Apple Vs Google…
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.
Euan Mackay, associate director at Kantar Media, assesses the state of the men’s magazine market and considers some future paths for publishers…
Social media has entirely transformed the concept of consumer engagement, so how do brands keep up? Jason Bacon, head of digital, G2 Joshua, gives some practical advice…
How is the consumer magazine market really holding up in a post-recession market? Yesterday’s ABC release for July to December 2010 showed a fairly poor set of results, with only a few sectors managing to buck the trend.However, to get a real picture, Newsline asked agencies for their views. MEC’s Kevin Ayadassen says: “The free… Continue reading ABC Consumer Magazines: agency view
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the July to December 2010 ABC period.Please note: figures are based on total average circulation per publisher and year on year percentage increases and decreases.Read on for a selection of the winners and losers…Bauer… Continue reading ABC Consumer Magazines: by publisher
The latest ABC Consumer Magazine release represents a fairly gloomy picture for the overall market, with new online formats and the recession having a big impact on sales.
The News & Current Affairs: Domestic market held its own during the latest ABC release for July to December 2010.
The Cookery & Kitchen sector posted a mixed set of results in the ABC release for July to December 2010.Some titles did particularly well, including Publicis Blueprint’s ASDA Magazine, which was up 28% year on year and 22.3% period on period. It is the most popular magazine in the sector with a total circulation of… Continue reading ABC Consumer Jul-Dec 2010: Cookery & Kitchen