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Katherine Page, technical consultant for the National Readership Survey, says for the majority of young women the print ‘magazine experience’ is still a relevant one, regardless of how else they consume media…
The penultimate episode of Marchlands secured the peak-hour ratings with more than 5.7 million peak viewers last night.
The latest NRS figures for January to December 2010 reflects a poor 12 months for the national newspaper market – with all titles, both Daily and Sunday, seeing their readerships decline compared to 2009’s numbers.
Apple has reportedly halved the minimum spend for its mobile advertising platform iAd from $1 million to $500,000.
European markets saw growth in a number of key areas in the digital arena last year, including social networking, smartphones and mobile media usage, and connected media devices.
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
Tacis P. Gavoyannis, SVP business development at Radius Global Market Research, says the TV landscape is changing at a rapid pace with new models, customised & personalised content, search capabilities and so on, meaning some turbulent times for the industry over the next five years… but the winner will be the consumer (and for them it cannot come soon enough!).
ITV1’s UEFA Champions League coverage scored a high of more than 6.3 million viewers last night.
Over 200 million Facebook users now access the social network from a mobile device (around 40% of its total audience base). However, Facebook has yet to monetise its growing mobile audience.