Outdoor advertising strengthens brands and drives online search, according to new research from the OAA and Mindshare.
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Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…
ITV1’s new two-part drama DCI Banks: Aftermath with Stephen Tompkinson secured the all-important 9pm to 10pm peak-hour ratings ahead of BBC One’s Spooks with a high of 5.6 million viewers.
“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.
Virgin Media has joined the 3D bandwagon today – launching 3D Movies On Demand, and starting to offer TV programmes via its on demand service in 3D as well.
3D is back in the limelight, this time as a result of Deloitte’s survey – Revolutions 3010, which unveils some less than positive insights about what was set to be ‘the next big thing’.
informitv’s William Cooper comments on YouView’s potential trademark challenge and ISBA criticism…
The Times has lost another 120,000 online readers, according to Beehive. The media blog claims that the Times recorded 1.459 million unique visitors in August, down 7.6% from 1.579 million visitors in July.
Simon Stanforth, group search director at Starcom MediaVest Group, says as long as brands continue to develop creative messaging, products and experiences, they will be rewarded by word of mouth…
ITV1’s X Factor put in an impressive performance this weekend, dominating the all-important ratings on both Saturday and Sunday evening with a peak audience of more than 13.3 million viewers.