In our latest research focus article, TGI’s James McCombe says from a marketing point of view mobile Twitterers are an attractive target in their own right…
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Push will beat pull in the battle for television viewers; DVRs will proliferate; the 30-second spot will not die; TV’s ‘super media’ status will strengthen; and gaming will go online, according to Deloitte’s tenth anniversary predictions for 2011.
News Corp has told the government that it might be prepared to sell Sky News to in a bid to gain full control of BSkyB.
Channel 5’s new commercial sales director Nick Bampton is set to bring in “some of the best talent” from his former company Viacom Brand Solutions, IDS and Digital Cinema Media in a bid to strengthen the broadcaster’s new sales team.
Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014…
Gavin Sinden, digital strategy director, Equi=Media, says targeting has come on in leaps and bounds over the last year but there are still some big developments in its future…
US marketers will spend $3.08 billion to advertise on social networking sites such as Facebook this year, according to eMarketer.
MagnaGlobal’s latest US media advertising report forecasts steady growth with soft underpinnings in 2011, with revenues growing by 3.1%, excluding the impact of political and Olympic advertising.
BSkyB is expected to come under pressure from new on-demand TV services, namely YouView, according to a new report by Evolution Securities.
BBC One’s Silent Witness dominated the peak-hour ratings last night with a high of more than seven million viewers.