They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
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In the latest Mobile Fix, Simon Andrews, founder of the full service mobile agency addictive!, talks Google and display ads; the importance of location and search; linking mobile with TV and press; and finally M&S mobile commerce…Eric talks up mobile – againGoogle’s laser focus on mobile has been covered here plenty of times, so there… Continue reading Mobile Fix – Google; Facebook Places; and integration
BBC One’s New Tricks proved to the most popular Thursday night entertainment, with a high of more than 7.2 million viewers.
Helen Gawor, Connect Insight, says: “Online advertising effectiveness studies became a joke when one research supplier was asking respondents ‘Have you seen any advertising for X brand’ when the ad was clearly on the page hosting the research…when it’s bad, it’s really bad!”
Advertising expenditure is expected to increase by 5.3% this year and by 2% in 2011, according to new figures from the Advertising Association, which have been researched and compiled by Warc.
Total television revenues were up across the board in August, with just one exception – Channel 5.
The holiday season saw viewing figures fall for all the terrestrial channels, with the exception of BBC One, which maintained a stable share during August.
ITV1’s Live UEFA Champions League coverage scored a high of more than 5.2 million viewers last night but failed to win the overall peak ratings during the all-important prime time slot.
In response to Raymond Snoddy’s article, Robert Kenny, MD at Human Capital, says: “Local TV has a high hurdle to clear to reach profitability, and with waning consumer interest and increasing competition for ad revenue the bar is getting higher all the time…”
Barcode scanning has increased 700% since the start of 2010, according to a new report from the barcode technology provider ScanBuy.